Fujifilm X100 12.3 MP APS-C CMOS EXR Digital Camera with 23mm Fujinon Lens and 2.8-Inch LCD

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Technical Details

• 12.3-megapixel APS-C CMOS sensor
• Newly-developed lens offers a focal length of 23mm (135 equivalent: 35mm) and a widest aperture of F2. Made from molded glass, the lens contains 8 elements in 6 groups
• Hybrid Viewfinder combines the window-type "bright frame" optical viewfinder, and the electronic viewfinder system
• HD Movie Mode; capture 720p video

Fujifilm FinePix X100: First-look preview by dpreview.com

In amongst a flurry of of major camera announcements at Photokina 2010, one model stole the show - Fujifilm's retro-looking, large sensor, fixed lens compact: the X100. With its APS-C CMOS sensor and fast 23mm F2 lens giving a classic 35mm equivalent moderate wideangle view, this rangefinder-styled camera has traditional control dials plus an innovative 'hybrid' viewfinder that combines a large, bright optical finder with a high-resolution electronic display. We've been itching to get our hands on the X100 ever since it was announced, and Fujifilm has kindly lent us a prototype model for a first look. Click through to read more at dpreview.com.

Product Description

The Fujifilm FinePix X100 is a high-precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality.


Featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm Single Focal Length Fixed F2 lens, a 2.8-inch LCD with 460K pixel, and the world's first Hybrid Viewfinder, the FinePix X100 captures exceptionally high quality images.

Fujifilm FinePix X100 Highlights


Custom 12.3-megapixel APS-C CMOS sensor
The FinePix X100 features a custom 12.3-megapixel APS-C CMOS high-performance sensor, internally optimized and developed exclusively for this model. Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity. When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users create a soft out-of-focus image--a capability not available in conventional compact cameras. The ideal combination of a fixed focal length lens, high-sensitivity sensor (approximately 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures extremely high quality images from low sensitivity to high sensitivity. In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.


The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix digital camera for the ultimate in image quality. The high-speed CMOS sensor read-out and the EXR Processor's enhanced focusing system contribute to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter lag time enhance the image capture experience.



High-performance 23mm F2 Fujinon lens
The FinePix X100 comes with a new Fujinon non-collapsible lens structure that expands the realm of photographic expression with sharper resolution from the center to the corners. It has a 23mm (135 equivalent: 35mm) F2 lens, with eight elements in six groups. One aspherical glass molded lens. The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size, but also eliminates telescoping of the lens when the power is on. It's ready to start taking photos the moment the user turns it on. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops. The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect. With macro shooting capability as close as four inches, users can explore the fun and fascination of close-up photography. The built-in ND filter (equivalent f-stop reduction of three) can be switched ON/OFF via simple in-camera settings.


World's first Hybrid Viewfinder
The true enjoyment of photography begins with the thrill of seeing the world through a viewfinder. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type "bright frame" optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, with the electronic viewfinder system incorporated in most compact or mirrorless digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of electronic shooting data. It can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder modes using the simple "one touch" control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.


The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.

In optical viewfinder (OVF) mode, the brightness of both the "bright frame" and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user's eye never has to leave the viewfinder. In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the "through the sensor" image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance--an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.

Stunning retro design
The FinePix X100 features a beautiful, high-quality design inspired by the classic look and feel of traditional film cameras. The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body. All dials and rings are precision milled from metal. The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality. Traditional 'manual' dials lets the user confirm the position of the settings without turning on the power. The camera's controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, exposure compensation, etc, allowing maximum creative expression with minimum hassle and enabling the user to view settings--even when the power of the camera is turned off. Custom modes can also be accessed with a one-touch settings change. The chassis has been finished with high-quality leather-like accents and is both a delight to use and a pleasure to hold.

RAW quality for image enhancement functions
Capturing the scene in RAW format is easy with just a press of the readily accessible RAW Button on the back of the camera. Photographers can use the built-in RAW Development function to process the RAW data in-camera using the camera's image quality settings. In addition to Fujifilm's original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA color reversal film emulsions, X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R/Ye/G filter settings. Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.

Additional Features

• EVF/OVF Focus Area: The FinePix X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. Depending on the needs of each scene, the FinePix X100 offers easy focusing by design.
• HD Movie mode: Lets users capture the action in 720p high-definition detail. Just like taking still photos, users can capture movies with aperture-priority AE and enjoy a soft, defocused background effect. In addition, the built-in HDMI Mini connector allows users to easily and directly connect the FinePix X100 to high-definition TVs for showing stills and movies with plug-and-play ease.
• Motion Panorama: With the built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later users can print the results as pin-sharp A3-size (11.7" X 16.5") enlargements and share the enjoyment of high-quality panoramic photography.
• Multi-Bracketing Functions: The FinePix X100 has four types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. One click of the shutter captures 3 bracketed images of the scene so the photographer knows he's captured the moment. Star Quality--Premium Accessory Lineup

Product Description

Fall in love with photography all over again. Inspired by the beauty and form of classic cameras from the past, the FinePix X100 combines all the latest technical digital innovations in a beautiful, traditional chassis which oozes class and prestige. Echoing the functional aesthetics of analogue film cameras, the 'manual' dials have been carefully positioned to give the photographer easy control over creative shooting. Aperture, shutter speed and exposure compensation can be checked even before the camera is turned on. The ergonomics of the design offers the perfect balance between compact convenience and user-friendly operation. Every control has been carefully considered to give the photographer fast access to aperture, shutter speed and exposure compensation, to allow maximum creative expression with minimum hassle. The upper control deck and bottom surface of the camera has been cast from magnesium alloy, (semi-solid metal casting), to create a high-precision body with high rigidity. All dials on the upper control deck are also fabricated from metal. Premium quality is evident in every detail. The chassis has been finished with high-quality leather accents, allowing you to indulge in pure photographic satisfaction. You won't want to put it down.

Customer Reviews

By LGO "LG10" (QC MM RP)
I am writing this review from the perspective of someone who owns a Nikon full-frame dSLR (Nikon D700+MB-D10), two Nikon crop dSLR (Nikon D7000+MB-D11 and Nikon D3100) and an m4/3 camera (Panasonic GH2).

I receive the Fujifilm X100 about 5 days ago and since then, I have been slowly learning the features and capabilities of this camera. I will be steadily adding to this review in the coming days but I thought I'd share here my initial impressions of the X100 to help those wondering whether to get this camera make their decision.

Though I tried my hand at using small cameras that can shot RAW and provide full manual controls on aperture, shutter speed, ISO and White Balance (the Panasonic LX-3 and the Canon S90 being among these), I was never happy with the marginal photos that I could take with these cameras. This is mainly due to the small-sized camera sensor. Yet part of my dis-satisfaction with these cameras is also due to the shooting position where one extends one's arms to view and compose with the rear LCD screen rather than the viewfinder to the eye position when using a dSLR. After trying my hand with these cameras, I sold them but knew that my next small and light camera must have a large sensor and a proper viewfinder.

My initial attempt to finally address this issue on poor image quality and sub-optimal shooting stance yet have a small and compact camera was my purchase of the Nikon D3100 which I paired with a Nikkor 35mm f/1.8G DX lens. Equipped with a good-sized sensor, a real optical view finder (OVF) and a very capable lens, this setup provided me with a compact, light, inexpensive and very capable camera setup. I was very happy with the setup and it provided me some relief from using the D700+MB-D10 or D7000+MB-D11 combo. Though I did install and use my other Nikkor lenses on the D3100, it was the Nikkor 35mm f/1.8G DX that was mounted on the D3100 easily 50% of the time. For the other times, it was mainly the Nikkor 24mm f/1.4G at 40% of the time and the Nikkor 17-55mm f/2.8 or the Tokina 11-16mm f/2.8 for the remaining 10%. I would have used the Nikkor 24mm f/1.4G far more often with the D3100 than the Nikkor 35mm f/1.8G DX but the large size and heavy weight of the Nikkor 24mm f/1.4G lens does not make for a light and well-balanced combo with the D3100. So as much as I would have preferred matching the D3100 with a 24mm focal length prime lens, the lighter weight and smaller size of the 35mm f/1.8G DX made it the default lens for the D3100.

I also acquired a Panasonic GH2. Though equipped with a smaller m4/3 sensor, the GH2 acquits itself very well for video work and the 14-140mm lens provided good results when shooting outdoors or in good lighting conditions. But for still-photography, the GH2 with the 14-140mm lens is simply awful. For a while, I had the impression that the GH2 was very bad for still photos until I decided to buy an adapter and mounted my Nikkor prime lenses on the GH2. Wow .. what a difference mounting good lenses made on the quality of photos the GH2 can take. I found myself using the GH2 more and more often for still-photos even though I had to manually focus my Nikkor lenses. The GH2 was my first exposure to an electronic viewfinder (EVF) and despite its real limitations when working in sub-optimally lighted conditions, I appreciated the ability of the EVF of the GH2 to display information that an OVF could not display. I decided to add a Panasonic 20mm f/1.7 and 14mm f/2.5 lens and was happy with the resulting setup which was even more compact and lighter than my Nikon D3100 and 35mm f/1.8G DX lens. While the image quality of the Nikon D3100 was still better than the GH2, the smaller lighter size of the GH2 and its excellent video capabilities made it my choice for many situations.

Then came the Fujifilm X100. Combining the small compact size of the GH2 and its compact prime lenses plus incorporating the advantages of both the optical viewfinder of the D3100 and the electronic viewfinder of the GH2, I became seriously interested in the X100. The fact that the lens was not interchangeable was not an issue for me as the X100 lens is a 23mm f/2.0 - the perfect focal length as far as I was concerned. The 35mm equivalent of 35mm would have been my favorite focal length with the D3100 and the GH2 but neither Nikon nor Panasonic makes a compact and light prime lens that has a fast 35mm in 35mm equivalent (Olympus makes a m4/3 17mm but it is just f/2.8). That the X100 lens was also a fast f/2.0 lens was definitely an ace in favor of the X100. While cleaning the sensor of my D700, I realized another reason why the non-interchangeable lens nature of the X100 was a non-issue. With a non-removable lens, the X100 will likely not need any sensor cleaning at all, I happily realized. Yes!

Viewed sideways, the X100 was considerably smaller and thinner than the D3100 with the 35mm f/1.8GDX lens and still substantially thinner than the GH2 with the 20mm f/1.7 lens. The X100 wins against the two others on this point.

Based on my initial test, the image quality of the X100 is excellent and can easily hold its own against the Nikkor D3100 with the 35mm f/1.8G DX lens. This is quite an achievement as the Nikon-Nikkor combo is superb. While the X100 is a bit soft when shot wide-open at f/2.0 compared with the Nikkor D3100 shooting the 35mm f/1.8G DX at f/2.0, I like the way the X100 renders the image which is very pleasing and of a different character than the clinical images I could take with the Nikon D3100 and the 35mm f/1.8G DX lens. Testing both at f/2.8, f/4.0, f/5.6 and f/8.0 yielded even better results with the X100 while the Nikkor D3100 with the 35mm f/1.8G DX stayed very good as well (it was really good wide-open to begin with anyway). In terms of image quality, I would rank these two at about equal.

What for me tilts the balance in favor of the X100 is the focal length of its lens - 23mm vs the 35mm of the Nikkor. So while the image quality for both are neck-to-neck, I much prefer the X100 because of its lens' focal length. The GH2 ranks lower than the X100 and D3100 in image quality and with the X100 being thinner and having both OVF and EVF and with my preferred focal length lens, the X100 is now my first choice for a small and light compact camera.

CONTINUATION - April 12, 2011

In many respects, while there are similarities among the D3100, GH2 and the Fujifilm X100, each is unique and each serves a specific purpose better than the other.

The primary advantage of the D3100 is that it packs a lot of capabilities and flexibility for its size. These advantages however are lost when one installs a zoom lens on the D3100 as the resulting bulk and weight no longer qualifies it as a light and compact camera. Until such time that Nikon releases several compact and light prime AF-S lenses that will auto-focus on the D3100, the D3100 steps out of the light-and-compact auto-focusing camera competition when equipped with other than the Nikkor 35mm f/1.8G DX.

For video work, the GH2 remains the best tool for the job, with the D3100 and the X100 a far second and third. In addition to a far superior video capabilities, the GH2 has a electronic zoom that essentially gives the user a 2nd lens when using the pancake prime lens. Very impressively, this electronic zoom (or "ETC" in Panasonic parlance) can be used without any significant or visible degradation in the captured video and provides the GH2 a flexibility that other manufacturers would do well to emulate. The availability of several good light and very compact interchangeable pancake prime lenses adds further to the attraction of the GH2 as a video camera - as well as a still photography camera. This makes the GH2 a better tool for those who want to capture still photos and videos at the same time. The only disadvantage that I see to the GH2 is its low-light performance which is best described as adequate but not exceptional. This is partly due to its smaller sensor and higher pixel density. While using fast primes such as the 20mm f/1.7 can often delay the onset of having have to use higher ISO, the GH2 would truly be exceptional if it had better low-light performance and will likely be the toughest hombre to beat among the three.

The Fujifilm X100 as a still camera is excellent for a select group of photographers who are not limited by the fixed-lens as its performance as a still camera is nothing short of excellent. In terms of low-light performance, the Fujifilm X100 outclasses the D3100 when shooting at ISO 3200 and even more so at ISO 6400 where the X100 still yields very good images. Combine with the f/2.0 lens, the X100 users will likely have minimal need of bringing an external flash. For a narrower select group of photographers who are not hobbled by the fixed lens, the Fujifilm X100 is one of the most exciting camera in the market.

CONTINUATION April 15, 2011

Fujifilm's decision to equip the X100 with a fixed non-interchangeable lens has allowed it to make the camera and lens smaller, and to add several features unique to the X100. This setup dispense with the need to use a focal plane shutter so unlike a dSLR where the shutter is found in the body, the shutter of the X100 is found in its lens. The combination of a quiet leaf shutter on the lens and the absence of a mirror-slapping noise means that it is possible for me to shoot the X100 very discretely even in a quiet room. Even continuous shooting with the X100 generates little noise. The shutter sound of the X100 shooting continuously is unobtrusive unlike the loud staccato clatter of the dSLR.

Another feature the fixed lens arrangement allowed is for Fujifilm to install a built-in 3-stops neutral density...


By Gregory Aeschliman
I haven't bought this camera, but I did get a chance to test it in the shop. It was selling for around ¥128,000 here in Japan. Anyways, I can't go into detail obviously, but the overall impression was solid, high-quality and professional. The only chip in the armor was it would take about 3 seconds to go from off to ready to shoot. That's about it. Can't wait until Canon and the rest jump on this APS-C or full-size sensor compact market.


By goodtogo
Since nobody gets this product (including me), if you just looking for any customer experience or story, please ignore following words. Trying to post the first review bring me much fun to me, especially for this new old model. Isn't it cool? I saw this picture of this camera in a social network article, it looks like everybody is getting started to talk about it. Some people are getting started waiting for this camera coming out.

I gave it 5 stars, b/c I like the idea. My father has a film camera 40 years ago. It is another baby of father, and so special to me. It has been a part of my memory of childhood. It is very special for a memory reminder tool like camera to come with a memory by itself. I just can not beet this design. Thanks to fujifilm genius.

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