Fujifilm FinePix XP10 12 MP Waterproof Digital Camera

From Fuji 

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Technical Details

• 12-megapixel resolution for large, photo-quality prints
• Four-Way protection: waterproof, freezeproof, shockproof and dustproof
• Fujinon 5x periscopic optical zoom lens with reinforced protective lens barrier
• Capture movies in 720p with sound
• Movie Editing Mode and Blog mode; Facebook/YouTube Automatic Web Upload function for photos

Product Description

The FinePix XP10 is the first in a new category of super-tough, 'Four-Proof' digital cameras - waterproof, freezeproof, shockproof and dustproof. Resulting from a redesign of Fujifilm's best-selling FinePix Z33WP, the FinePix XP10 is an ergonomically "life proof" camera housed in a metal uni-body chassis with a tactile grip finish.



The FinePix XP10 sports a 12-megapixel CCD sensor, a 2.7-inch, high-contrast LCD for better viewing in bright sunlight and a high-precision, Fujinon 5x periscopic optical zoom lens with a reinforced protective lens barrier. The FinePix XP10 is only 21.7mm thin, and retains the chiselled design of a conventional compact camera.

FinePix XP10 Highlights

The XP10 is waterproof, drop-proof, freezeproof, and dustproof.

Four-Way Protection
The FinePix XP10 is the ultimate lifestyle camera. You can drop it, soak it, freeze it, and even cover it in dirt, and this camera will come out unscathed. Not only is the FinePix XP10 waterproof up to 10 feet, but it is also shockproof up to 3 feet, freezeproof up to 14°F and dustproof, giving you total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.

Easy Web Upload
Now a key consideration for the younger web-savvy generations, the FinePix XP10 features a new Facebook/YouTube Automatic Web Upload function that makes it much faster to post photos on social networking sites. While in playback mode, this feature allows users to 'mark' a picture for Facebook or You Tube upload. Then, once the FinePix XP10 is connected to a computer with Fujifilm's MyFinePix Studio software (included), users upload their images and videos and the marked pictures and videos will automatically transfer to the selected site.

HD Capability
The FinePix XP10 also offers stunning movies in 720p with sound and high quality stills with one touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Target Focus
Created specifically to capture an action shot, the Target Focus function tracks fast moving subjects so they don't escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.

Edit movie clips in-camera.

Additional Features

• Movie Editing Mode and Blog mode: Get creative and add finishing touches to videos and images, among others, you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.
• Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix XP10 is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Digital Image Stabilization: Reduces image blur and offers creative adaptability and excellent picture quality.
• Li-ion rechargeable battery: The long-life rechargeable Li-ion battery (up to 200 shots) allows for extended use without worrying if the camera is going to last for the duration of the trip.

Digital image Stabilization in action.

Product Description

Fujifilm FinePix XP10- 12MP, Fujinon 5x Periscopic Optical Zoom, 2.7" LCD, New uni-body chassis with a tactile grip finish, 4-Way Protection: Waterproof - 10ft (3M), Shockproof - 3ft (1M) and Freezeproof 14*F (-10*C). Other features include: Face Detection w/ Red Eye Removal, Digital Image Stabilization, High Sensitivity 1600 ISO, 6 Scene - SR Auto Automatic Scene Recognition, One-Touch HD Movie 720p w/ Sound, Thin Metal Body 21.7mm, Li-Ion Rechargeable Battery.

Customer Reviews

By Gadgester "No Time, No Money" (Mother Earth)

The Fujifilm Finepix XP10, newly available in April 2010, is a stylish little ultra-compact camera that invites you to have fun outdoors while taking pictures. It:

- is waterproof to 10 ft. under water, perfect for swimming pools, beach, snorkeling (note: do not use in hot water!)
- is shockproof up to 3 ft., great for jogging, cycling, or even letting your baby learn to take pictures
- is freezeproof down to 14 degrees Fahrenheit (-10 Celsius)
- is dustproof
- has 12.2 effective megapixels
- has 5x optical zoom and features a Fujinon lens for great clarity; lens focal length is 36-180mm in 35mm film camera terms
- takes 720p widescreen, VGA or QVGA video
- can zoom optically in video mode (but see note on audio recording below)
- is really small and weighs just a little over 5 oz. with battery and SDHC card
- uses SDHC memory card, no more xD that was championed by Fuji and Olympus

I bought a green XP10 because I love spending time in the water. I find that, outdoors during the day, the XP10 takes pictures with excellent clarity and excellent color saturation and contrast. Using fill-in flash in daylight truly enhances the picture. Indoors, because the XP10 lacks Fuji's legendary SuperCCD technology, picture quality is average for a compact or super-compact camera. It does have two natural-scene modes where it boosts the ISO (light sensitivity of the image sensor) at the expense of increased noise. I bought my XP10 to be used outdoors, in the pool and at the beach, so I haven't taken many indoor pics.

Video shooting at 720p yields smooth, clear HD video clips. BTW, video size is limited only by the 2GB FAT32 file size limit -- this means even if you pop in a 16GB SDHC card, the longest video clip can only go up to 2GB in file size, due to the limit imposed by the FAT32 file system. Video is recorded as motion JPEG in an AVI container, so it can be played on many, many devices, at the expense of slightly larger file sizes than a more compact format like MPEG-2 or MPEG-4.

While you can zoom optically -- a feature that every digital camera should have -- audio recording's volume level is lowered during zooming. Instead, the camera picks up some noise from the lens mechanism and that noise overwhelms the ambient sounds you want to record, which can be annoying when played back on a large TV. My advise is to use zooming sparingly during video mode. If you want great video recording on a compact digital camera, you should get a Sony or Canon or Panasonic camera (be prepared to pay a lot more for the waterproof feature, though).

Anyway, my sample video clip shows how the camera works under water. The video resolution was set to QVGA (320x240) for easy upload to Amazon, but you should be able to see the amazing clarity both in and out of water.

In summary, the XP10 is a great waterproof, shockproof camera that every water enthusiast should bring along to record fun memories.


By S. Greene (Palo Alto, CA USA)
I got this camera to replace my previous underwater / shockproof Canon D10, which died after about 8 months for no apparent reason. When I got the D10, it was the only low-cost point-and-shoot I could find for light underwater use, which made it good in its own way, but the electronics and sensor and etc. were already a couple of years out of date on the Canon, plus it was really big and bulky.

I don't do serious underwater work, but do want a camera I can take out in the rain and occasionally in a swimming pool or to the beach, without worrying about it. Also with small kids, the likelihood of a camera getting dropped is high, so a sturdy model is key.

This little Fujifilm advertises the same kind of water- and shock-proof characteristics as the Canon, but it's a whole lot more modern in its features, and a whole lot smaller, which is great. I haven't used it underwater yet, but for everyday use it takes good pictures.

A few issues I have with it. One, the cable connector is nonstandard. It should be mini-USB, like so many other things - I keep a mini USB hanging off my computer anyway, and if I lose a mini USB cable it's easy to find another, vs. the Fuji cable which doesn't match anything else I own.

Second, the mechanicals are not quite as polished as I'd like. The waterproof cover for the cable connector doesn't seat well - it's very hard to get in. And the battery cover has a strange hinge device that was confusing to figure out and I fear will not last well, since I have to open it frequently to extract the memory card, because the cable connector is nonstandard and hard to reseal.

All in all I would still recommend this camera, and I hope these few flaws get corrected in a future model.


By ryry321
I bought this camera for my vacation to the Bahamas and used it on several occasions before the trip at the beach. It takes excellent pictures and video. Very easy to use. I'm glad I got it for the trip being that its water proof on a cruise it made life so much easier for taking photos and not having to worry about getting it wet and ruining the camera. I took it every where with me and never missed a shot. Even just stored it in the cooler of beer several times being that its freeze proof as well. When compared to my friends $400 Olympus she had there was no difference in quality of photos only a few different features on hers than this one. Well worth the money! 

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